Hollard Funeral Campaign

Hollard wanted us to create a visually appealing and interactive 360 campaign that relaunched their #Level22 Funeral Plan. I was asked to illustrate the brand ambassadors’ characters who were Popayi and Spinach and to come up with the campaign’s overall look & feel. One of the objectives was to create engagement and get users to interact with the campaign. I then began to incorporate the use of short form content such animations that challenged the perceptions associated with superstitions of death.